Reuters: Politics: After missteps, Romney adds to communications team

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After missteps, Romney adds to communications team Jul 13th 2012, 20:03 Tweet Share this Email Print Related News Romney camp steps up response to Democrats' attacks Thu, Jul 12 2012 Romney speech to NAACP draws boos, raises questions on strategy Wed, Jul 11 2012 Marriage gap fuels Obama's lead over Romney: poll Wed, Jul 11 2012 Attacks on Romney for offshore assets, taxes heat up Tue, Jul 10 2012 Obama expands lead on Romney, voters more optimistic Tue, Jul 10 2012 Analysis & Opinion The 1 percent vs. President Obama The sensible hunt for manufacturing jobs Related Topics Politics » Barack Obama » Election 2012 » Republican presidential candidate Mitt Romney speaks at the NAACP convention in Houston July 11, 2012. Credit: Reuters/Richard Carson By Sam Youngman WASHINGTON | Fri Jul 13, 2012 4:03pm EDT WASHINGTON (Reuters) - Republican presidential candidate Mitt Romney added two Washington veterans to his media relations team on Friday after weeks of criticism that he didn't respond strongly enough to a barrage of attacks from the Obama campaign. The hiring of Danny Diaz and Kevin Sheridan, two longtime Republican operatives, was aimed at helping the Romney campaign react better to media reports and Democratic attacks, according to a campaign official. The most relentless assaults from President Barack Obama and his team have targeted Romney's tenure as the head of the private equity firm, Bain Capital. On Friday, Romney scrambled to do interviews with the three major networks, Fox News and CNN in response to questions about whether Romney was working at Bain when it cut certain jobs. Since Romney became the presumptive Republican presidential nominee in the November 6 election, he and his campaign have stumbled in their responses to some of the attacks. Other times, their errors were unforced. Romney senior adviser Eric Fehrnstrom suggested in March that Romney could soften more conservative positions adopted during the primaries, like an Etch-a-Sketch toy, for the general election with Obama. More recently, he said in an interview that Obama's healthcare mandate carries a penalty and not a tax. That stance undercut the primary Republican criticism of Obama's 2010 healthcare law and was reversed by the candidate days later. Kevin Madden, another longtime Romney aide, has joined Romney on the road to improve the campaign's messaging. Diaz worked with Madden on the Bush-Cheney campaign of 2004. "I know all to well just how talented he is and how valuable he is to an entire team of people working together," Madden said Friday. "He makes everyone around him play at a higher level." (Editing by Doina Chiacu) Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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